L.O.L. Surprise! Fan Favorite Characters, Diva and Queen Bee, Featured in New PUMA Kicks and Apparel for Kids!
CHATSWORTH, Calif., BOSTON, Mass. and NEW YORK (Nov. 12, 2020) – L.O.L. Surprise!™ fans will walk with a little more pep in their step this holiday season as MGA Entertainment, and global sports company PUMA announced today a new sneaker and apparel collection that will be available at Kids Foot Locker and PUMA stores nationwide beginning Nov. 20.
Featuring L.O.L. Surprise!™ fan favorites, Diva and Queen Bee, the two fashionable characters are the muses behind the collection. Diva is featured in the PUMA Future Rider x Diva sneaker, with her signature pink bow and a playful black-and-white cheetah print, along with light green accents and pink glitter highlights throughout. As for Queen Bee, she is front and center on the PUMA Cali Sport x Queen Bee sneaker, which includes a striking metallic gold accent color with a pop of pink against a black and white design.
In addition to the PUMA Future Rider x Diva and Cali Sport x Queen Bee sneakers, the collection includes exciting bold graphic T-shirts and leggings that embody the bright and signature colors of the L.O.L. Surprise!™ brand while also sporting larger than life images of Diva and Queen Bee.
Since its launch in 2016, L.O.L. Surprise! has captivated fans around the world with fun surprises and fashions! With hundreds of dolls since the first series debut, two fan-favorite characters, Diva and Queen Bee, are consistently sought after by the brand’s most loyal and fierce fans, B.B.s. In addition to reaching our fans in all areas of their outrageous and fun lives, L.O.L. Surprise! has a robust YouTube channel full of original content and entertaining episodic series.
The full PUMA x L.O.L. Surprise! collection ranges from $22-$75 and will be available exclusively in-store and online at the Foot Looker family of brands (including Kids Foot Locker, Foot Locker, Champs Sports, Footaction and Eastbay), PUMA.com and the PUMA NYC Store starting Nov. 20. Shop HERE today!
About MGA Entertainment:
Headquartered in Chatsworth, California, MGA Entertainment, the fastest growing consumer entertainment products company the past five years, creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as L.O.L. Surprise™, Little Tikes®, Num Noms™, Poopsie Slime Surprise™, Bratz®, Rainbow High™, Na! Na! Na! Surprise™, Baby born Surprise™, Secret Crush™ and Zapf Creation®. Visit us at https://www.mgae.com/.
About PUMA
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany. www.about.puma.com
About Foot Locker, Inc.
Foot Locker, Inc. leads the celebration of sneaker and youth culture around the globe through a portfolio of brands including Foot Locker, Lady Foot Locker, Kids Foot Locker, Champs Sports, Eastbay, Footaction, Runners Point and Sidestep. With 3,100 retail stores in 27 countries across North America, Europe, Asia, Australia and New Zealand, as well as websites and mobile apps, the Company's purpose is to inspire and empower youth around the world, by fueling a shared passion for self-expression and creating unrivaled experiences at the heart of the global sneaker community. Foot Locker, Inc. has its corporate headquarters in New York.
